Sunday, January 30, 2011

Recent Trends In The Restaurant Industry

Increasing Check Prices - Studies show that guests are spending more money per visit on average

Shift of Focus - Restaurants are concentrating on improving relationships with guests as opposed to soliciting guests

Increased Polarization - Guests are more likely to either eat extravagantly or very frugally

Email Marketing, Loyalty Programs, And Social Media - More and more restaurants are using these tools to develop stronger relationships with repeat customers

Coupons - Some restaurants are opting to use coupons as a marketing tool, while others remain hesitant about the image issues that accompany this marketing method

People Are Hungry - The farmer's markets are getting busier, Whole Foods is expanding, and Michelin starred restaurants are booked for months 

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