Increasing Check Prices - Studies show that guests are spending more money per visit on average
Shift of Focus - Restaurants are concentrating on improving relationships with guests as opposed to soliciting guests
Increased Polarization - Guests are more likely to either eat extravagantly or very frugally
Email Marketing, Loyalty Programs, And Social Media - More and more restaurants are using these tools to develop stronger relationships with repeat customers
Coupons - Some restaurants are opting to use coupons as a marketing tool, while others remain hesitant about the image issues that accompany this marketing method
People Are Hungry - The farmer's markets are getting busier, Whole Foods is expanding, and Michelin starred restaurants are booked for months
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